Wednesday 7 October 2009

JP Audience Research Discussions

Mitch and Jon, i need up-dating on what target audience we are producing our music video to? Are we going for the younger generation? middle aged? i think that we should focus more on the younger generation but giving small reference to older people in our video for the song title 'everybody in love'. We have had brief discussions about what we should target our music video to before but it seems unclear?
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  1. Jonny7 October 2009 at 07:21

    What we have decided, is that we have two options:

    1. Cheesy
    OR
    2. We take it down a more urban/edgy path.

    Mitch and I have had discussions, along with the help of Mrs. Fernandez, and we feel as though are group persona matches a more urban feel. this will involve night time shots, and be anchored by a series of urban shots in our footage such as street lights etc. Our target auience will match that of all other Boy bands...minus Take That. Because we are young, A young target audience of girls would be suitable, and we should take this into consideration when carrying out our audience research.

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