An Autuer music video Director is someone who breaks the boundaries of typical conventions characteristics and norms of music videos. This makes the director more of an artists, hence 'Autuer'. This means that the director will have his or her own style when creating a film or music video, and will have all of the control over what is happening in the video. I have looked at the work of Chris Cunningham (known for his videos with Bjork) and Spike Jonze. Bjork's style matches the ideas of Chris cunningham as you can see in the first image, as she tries to portray a very futuristic feel to add to her meta narrative and star persona. This is why the futuristic, robotic style of Cunningham is seen to work well. As well as this, Autuer Directors may wish to use iconic actors and actresses when making the video. For example in Spike Jonze's Fat boy Slim Video 'Weapon of Choice' in which he uses Christopher Walken.
http://www.youtube.com/watch?v=6hDGAvqwgdk
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