Deconstructing an Advertisement (JP)

In the magazine that I have chosen to deconstruct there is an advertisement of the boy band ‘blue’. Each and every band member is portrayed in a stylish way to make themselves look modern, up to date, and sexually attractive this generates them a cult of youth and beauty which people aspire to be like. They are all seen to be gazing into the camera so it looks as though they are making eye contact with the consumer/audience. This is a technique used to make the reader feel more involved with the band as if they are looking directly into their eyes. They are all well groomed men which female readers will be lured in by. This type of market can be a huge plus point if you have good looking member in a boy band. Being in a boy band is all about the sex appeal and being cute and cheesy because that is what women especially want to see and men would aspire to be like them. As well as good looks they need to have talent in song writing and have a good and original sounding voice which people can enjoy when listening to it. The article is used by the Boy band in a proviking way.

This magazine is trying to sell the members of the bands looks rather than their musical career; they are made out to look like sex symbols. The black member of the band is wearing a tight vest which emphasises his masculinity and also brings in an aspects of voyerism.
The way in which this band is represented is to be masculine, the dominant reading path draws the audience’s eye towards each member of the band simultaneously, and they are all standing in a horizontal line posing for the camera. The reading path then draws your eye towards the title ‘blue’ in bold black letters towards the bottom of the page with a slight fade to it. This gives the people looking at the advertisement a chance to see everything going on on the page in order that the eye takes it too. The light blue background emphasises the masculinity that this band are trying to create. The colour blue is stereotypically associated with men and pink for females. Everything in the advertisement shows off the band member’s good looks and their songs in hope to maximise sales increasing profit for all parties.

This advertisement it done in a professional way and has a stylistic feel to it to create mass sales for the boy band. They are a well known famous band which the younger generation will have grown up on and heard about. From looking at the advertisement and each member of the band is gazing into the camera to look as though they are staring the audience in the face as though they are somewhat attracted to them emphasises a cult of youth and beauty.