Monday, 14 September 2009

JB - 'We Media'

'We Media' is a concept that refers to making the relationship between internet and the audience more interactive. The term means to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century, for example networking and web 2.0. Web 2.0 is a concept that is this new age of internet. It allows people to connect with eachother and communicate, and change what is actually on the website. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. This is unusual, because websites used to just be information shared that is provided by the owner of the website. The term of 'Web 2.0' origionally came from the idea of O'Reilly media, associated with Tim O'Reilly. The connference in 2004 suggested that there is a new version of the World Wide Web (Web 2.0). These changes to the web were not due to technical specifications changed but the way that the consumers and end-users use the information they are given. The World Wide Web inventor Tim Berners-Lee called 'Web 2.0' 'a piece of Jargon'. Andrew McAfee used the acronym SLATES to show us typical qualities of a Web 2.0 website:

Search.
Links.
Authoring.
Tags.
Extensions.
Signals.

A common criticism of Web 2.0 is that it in fact does not represent new technologies as it uses the same foundation of Web 1.0. Thus just continuing old concepts.

Sites such as Facebook, Bebo, Myspace, You tube, and Twitter are all good examples of Web 2.0.
These are extremely helpful to people for a number of reasons including sharing photographs, and music. It also allows people to set up groups in which invites to certain events can be given out. The idea of sharing music has helped an awful lot of young, aspiring artists and bands, who may be discovered through my space or youtube. They are able to set up a band on these sites and invite fans to join them therefore making them more known.

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