Group 10 Music Video

It is fairly evident through the images and style of this digipak cover that the genre of these artists. The way in which the artists are positioned and the way that they are all staring at the camera, creates this first person mode of address which is a typical convention of boy bands and in pop. Furthermore, all of the men are well groomed and dressed fashionably (for the 90’s). This creates this use of the cult of youth and beauty, which is a technique used to attract more fans, as people aspire to be like them. seeing as though the boy band is more aesthetically pleasing, also a very common convention of the boy band/pop genre.

The background of the digipak colour is a light blue, as a consumer my first interpretation would be that they were trying to suggest that they were ‘cool’ by using this colour. Furthermore it shows the contrast to their tanned skin which would further suggest that they are well groomed.

3 of the members of the group are wearing caps backwards; this creates this feeling of rebelling against society and the norms of pop music, which is supposed to be pleasant music. This connotes that the band are trying to reach out to all different groups of people, so that the females want them, and the males want to be them. Moreover one of the caps that is worn in the photo reads athletics, which again connotes that they keep fit and are interested in sport, another reference to the cult of youth and beauty. furthermore the fact that they are all evidently young males will attract older members of the public, in the sense that they will buy and listen tot he music to make them feel like they are trendy and part of the younger generation.

The fact that the digipak is called ‘steam’ creates this meaning of sexual activity, which means that the boy band is now being represented voyeuristically. This would be used to reach out to more female members of the public to be attracted to their music or themselves.