JB - Response to a track: 'Jamie T ft. Lilly Allen - Rawhide'

http://www.youtube.com/watch?v=V1_u8DSEf80
The genre of the music track I have chosen is a very British style rap/indie. I can tell this because of the style of backing track and voice of the artist.
The track definitely would represent a lo-fi video because of the genre that it is. The true British feel to match the genre would need to be shown in the grainy, real life video it should have. The video would be shot on a low budget possibly in a way that makes it look like a home video, much like in the video for Sheila.
I could compare this to songs that Jamie T has done before such Sticks ‘n’ Stones and Sheila. I could also look at examples from Lilly Allen as she is a featured artist on the track.
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This track would initially start with a shot of someone running down the street. Much like in the film Trainspotting, at the beginning where we just see the legs. The video shall be cutting forward and back through different times of the overall story plot. In the track the lyrics in the chorus are;

“gonna get to the post officewalk in the door look at the shopkeepersay "hello sonny, where's your poppy?and how much money does he keep in his locky?”

Because of this, the whole plot to the video will be about a youth robbing a post office as that is the way in which I would initially interpret the song. The first shot of the youth running down the street will be when he’s running away from the post office. Cutting backwards and forwards from the post office with the actual robbery and the running, will then take us to the next series of shots of a group of the youth and his friends in a car on the motorway. They are laughing with adrenaline because they are now getting away from the robbery. This matches lyrics in the song such as “cause they're leaving five bout minutes in the car” and “well oh I say same time, time is moving fast and motorways they fly by satellite towns of the M25”
These shots of the motorway will be edited and the speed shall be changed to give a very ‘rushed’ feel. Throughout the video different shots of the motorway, post office and running scene will be mixed around, and towards the end of the video, for the last chorus the whole of the plot will be played in a backwards order really fast, as if it is rewinding itself. The end will be the youth walking down the street making the decision not to go into the post office.
The first location would be the street with the post office. Any town would do but preferably a more urban style which isn’t so busy. Second location would be the M25, in a car.
As the video is not a performance based video, grain of voice would not be an issue. We would involve the group in the whole of the video.
There would be numerous post production effects to do with changing speed and direction of the film.
To help with this production we would need to gain permission from a post office, or shop counter to use their shop as a suitable filming location. Other than this we would be fine as all three members of our group can drive.