Monday 28 September 2009

Technical anlysis

Whilst doing my technical analysis, I learnt a lot about the shots, camera angles and editing used in music videos. Boy band videos in particular. For example, I analysed N’sync ‘its gonna be me’. Throughout this video there are various shots that are referred to to keep a level of consistency throughout. In this case there is a shot where the boy band is dancing as a group and there is a colourful background. This shot is used throughout the video and creates the performance side of the video, furthermore there is a narrative going on and this I also referred to every fifth or sixth shot. The different types of shots are used so that diversity is created, to avoid tedium. Furthermore thy leave this video open for repeatability which is vital for a worldwide selling pop group like N’sync. A pattern emerges if you look at the technical analysis thoroughly, each shot is incorporated every few shots and this is a typical convention of a boyband video.

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